Spring 2024 Hero Campaign
Entirely shot on 16mm in studio at Everybody.World. The appoach here was to throw a spin on how the company will release 24 new colors of their most popular garment: “The Trash Boxier Tee”. From testing over 200 differnent colors, pigments, and styles of market we finally landed on 24 colors that I then drew on every frame of 16mm film to bring to life this concept. This is one of my favorite projects to date.